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How Does it Work? Affiliate partners earn money through the traffic that their marketing activities generate for the program owner in this case, Betway. The more customers that sign up and play at Betway, the more money your site(s) will earn you it's really that simple.Betway is owned by Super Group, the holding company for Betway and Spin, a multi-brand online casino offering. Betway Group's HQ is in Malta with additional offices in Guernsey, London and Madrid. We employ 600 people globally with a further 1,300 dedicated third-party support staff.