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Business operations are conducted from its headquarters in Stoke-on-Trent, alongside a satellite office in Malta. It was founded by Denise Coates, who remains the majority shareholder and joint-chief executive, alongside her brother John Coates.
Denise Coates CBE (born 26 September 1967) is a British billionaire businesswoman, the founder, majority shareholder and joint chief executive of online gambling company Bet365. As of July 2024, Forbes estimates Coates's net worth atR$7.7 billion.
The boss of gambling firm Bet365 was paid more than 200m in just one year, which is one of the biggest salaries ever awarded in the UK. The highest paid director of Bet365 Group, believed to be founder Denise Coates, earned a salary of 213.4m in the year to March 2024.
Bet365 Boss Denise Coates Hits Jackpot With 323m Payday\n\n The giant glass building is costing the Coates family 90 million to build. In the year In October 2014, Mrs Coates bought the original 52-acre site for 1.4m and demolished most of the existing buildings to make way for the massive space-age statement home.