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Sponsorship. Unibet sponsors a wide range of major sports teams and events, including partnerships with Philadelphia Eagles, Pittsburgh Steelers, Glasgow Rangers, Club Brugge, FC Copenhagen, Sydney Roosters, AFC Ajax, and five-time World Chess Champion Magnus Carlsen.
What started as Unibet in 1997 is today the global gambling group Kindred. From his London flat, our founder Anders Strm set out to change the way players gamble and offer them an experience suited to the modern digital world.
Geographic limitation: Jai alai is primarily played in certain regions, such as Florida, Connecticut, and the Basque Country in Spain. As a result, it has not been able to attract a broad national or international following like other sports.
Jai alai became popular in the United States after the state of Florida passed a law in 1935 permitting pari-mutuel wagering on the sport. The first fronton, or jai alai arena, was located in Miami, Fla. Today there are several in Florida, and frontons have been built in Connecticut, Rhode Island, and Nevada.