bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

Belgian law prohibits anyone under 18 to bet online and anyone under the age of 21 to take part in virtual betting. bwin strictly complies with that requirement aimed at protecting children and adolescents. bwin only accepts clients over 18 for sports betting and over 21 for virtual betting.