Business operations are led from its headquarters in London. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2024. In July 2024, William Hill was subsequently acquired by 888 Holdings for 2.2 billion.

Caesars acquired United Kingdom-based William Hill forR$3.7 billion in 2024. A year later, it sold the European operations of William Hill to 888 Holdings forR$2.6 billion.