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In February 2007, Sportingbet announced it was eliminating its Paradise Poker software and migrating players to its Sportingbet Poker platform. 🍋 Prior to this, the two platforms had approximately the same number of players, but the Sportingbet platform had higher liquidity 🍋 because that platform was part of a larger network. The brand name of Paradise Poker was retained.[8] In 2008, Netbet (Pty) 🍋 Ltd, a company in South Africa, licensed the Sportingbet brand for online gambling in South Africa. The company sponsored Premier League, 🍋 Championship and League One football team Wolverhampton Wanderers from the 2009–10 season until the 2013–14 season.[11] This link-up with a 🍋 football club first began in January 2009, when Bulgarian football club Slavia Sofia announced a 3-year sponsoring deal. As a 🍋 result, the logo of the company appeared on the club's shirts for the 2008–09, 2009–10 and 2010–11 seasons of the 🍋 Bulgarian A PFG. Sportingbet also sponsored Steaua Bucuresti of Romania for the 2009–10 and 2010–11 season. The logo also appeared 🍋 on Steaua Bucuresti II, Steaua's reserve team's shirt, which now plays in Liga. Sportingbet also sponsored division 1 Victorian amateur 🍋 football team Banyule FC for the 2010–2011 seasons.[12] CFR Cluj (2024–present) Série B[14] (2024)