In October 2006, Sportingbet announced Paradise Poker would stop taking deposits from US customers, although most would be allowed to 🌈 continue to play for another month.[6] Additionally, Sportingbet sold all its US-facing sports betting and casino businesses, including Sportsbook and 🌈 Sports, to a group of private investors forR$1, and an assumption ofR$13.2 million in debts.[7]

In 2008, Netbet (Pty) Ltd, a 🌈 company in South Africa, licensed the Sportingbet brand for online gambling in South Africa.

Sportingbet's corporate offices are located in Guernsey. 🌈 They also have offices and call centres in the Republic of Ireland and Costa Rica. The PLC is located in 🌈 Moorgate, London.

The company sponsored Premier League, Championship and League One football team Wolverhampton Wanderers from the 2009–10 season until the 🌈 2013–14 season.[11] This link-up with a football club first began in January 2009, when Bulgarian football club Slavia Sofia announced 🌈 a 3-year sponsoring deal. As a result, the logo of the company appeared on the club's shirts for the 2008–09, 🌈 2009–10 and 2010–11 seasons of the Bulgarian A PFG. Sportingbet also sponsored Steaua Bucuresti of Romania for the 2009–10 and 🌈 2010–11 season. The logo also appeared on Steaua Bucuresti II, Steaua's reserve team's shirt, which now plays in Liga. Sportingbet 🌈 also sponsored division 1 Victorian amateur football team Banyule FC for the 2010–2011 seasons.[12]

PAOK FC[13] (2024–2024)