bwin sponsored football giant Real Madrid from 2007 to 2013 and they were also a premium partner of FC Bayern Munich. In October 2010, bwin announced a sponsorship for the upcoming three football seasons in which they would be the title sponsor of the Portuguese League Cup (renamed the "bwin Cup").

For placed single and multi bets, bwin can offer the option of an "Cash Out": although the outcome of a bet is not determined yet, winnings can already be collected. The amount that can be received is based on the actual odds. Using the "Cash Out", you can: Pay out single and multi bets before they are settled.