In recent years, online betting has become increasingly trendy in Brazil. With over 137 million internet users and the legalization 📈 of online gambling in 2024, the market potential is evident. I got the opportunity to be part of a dynamic 📈 team working on the online betting business targeting the Oscar 2024. The challenge was to attract and engage users interested 📈 in entertainment and sports betting in the Brazilian market.

Implementation Steps:

1. Thorough market research and competitor analysis.

2. Utilizing Google Ads 📈 and Search Engine Optimization targeting keywords related to "apostar oscar 2024" and "Oscars 2024".

4. An increase from 18% to 43% 📈 in female user registration, highlighting the inclusion of newer audiences.